Creating Sustainable Travel Experiences
Since 1998, Asuaire has been crafting custom trips and unique experiences for travelers worldwide. With a focus on personalized service and flexibility, they have excelled for more than 20 years and established themselves as Central America's travel leaders.
The Story
Sustainability is vital to Asuaire, driving their strategy and operations. Tree planting is a foundational component of their sustainability solution. Asuaire and The Forest Effect are sister companies, both led by Cristina Calvo. Thanks to Cristina's vision and interest in sustainability, Asuaire became "client zero" for The Forest Effect's reforestation solutions.
Asuaire's created a proprietary assessment tool to measure and manage their impact, including emissions, waste generation, and supplier practices. Specific certifications, such as Carbon Neutral and Sustainability Tourism Certification issued by the Costa Rican government, and B Corp, played a pivotal role in shaping the company's structure. Once the framework was in place, it gradually permeated Asuaire's day-to-day operations, supplier and partner selection processes, volunteering projects, and more.
Asuaire's created a proprietary assessment tool to measure and manage their impact, including emissions, waste generation, and supplier practices. Specific certifications, such as Carbon Neutral and Sustainability Tourism Certification issued by the Costa Rican government, and B Corp, played a pivotal role in shaping the company's structure. Once the framework was in place, it gradually permeated Asuaire's day-to-day operations, supplier and partner selection processes, volunteering projects, and more.
The Impact
Asuaire stands as an example of what a sustainable company looks like, and how the travel industry can positively impact nature through reforestation. Drawing upon years of learning, implementing, and taking action, Cristina and her team created an assessment platform and sustainability design blueprint which is now used by our clients worldwide.
Carbon Neutrality
12+
Years
of being Carbon Neutral Plus, the highest carbon neutral certification achievable in Costa Rica.
Value Chain
74%
of suppliers
have the Sustainable Tourism Certification and/or have sustainable practices in their operations.
Carbon Footprint
130.1
Tons of CO2
was Asuaire's carbon footprint in 2022, all of which was offset by the company's reforestation project.
View more Case Studies
C&C Travel
Supporting Nature through Travel or Tourism
Reforestation Projects With Big Impact but Low Cost
Our micro-forest projects allow organizations of all sizes to plant their own forest within La Maestra, our reforestation project in Guapiles, Costa Rica
Let's get planting 
Create your own forest
We'd love to create a unique forest project for you, The Forest Effect can design a project that fits your vision and goals.
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