The Story
Recognizing the impact the travel industry has on climate change, C&C travel wanted to go from talking about sustainability to activating it within every program and event, all while building their own CCRA Forest.
The Impact
The Forest Effect began advising CCRA in 2022, and our founder and CEO Cristina Calvo presented at multiple CCRA-hosted events to share sustainability best practices with attendees.
Our relationship in 2023 expanded to include advising CCRA on how to increase the sustainability of their events through specific, measurable changes at their 2023 PowerSolutions Events. Through our sustainability assessment tool, we measured each event's carbon footprint, from attendee travel through event execution and then reported on the results of the interventions via an interactive website. From there, we recommended how many trees CCRA should plant to help offset the event's remaining carbon impact.